Marketing on WeChat

CMS for the management of branded content on WeChat Official Accounts

Industry

Fashion

Services

FEATURES

Regarding marketing activities on WeChat, the brand required a digital solution to limit the excessive creative freedom granted to local agencies in China. This led to a misalignment, particularly in terms of user experience between the brand and the agencies themselves.

SOLUTION

We implemented a custom CMS integrated with the corporate DAM for the management and validation of assets, along with the development of templates suitable for the Chinese market. Our custom project ensured the exclusive use of official content, strictly monitoring its implementation.

Back to portfolio